1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our website.

Information You Provide Directly

• Contact information — your name, email address, phone number, and property address when you submit a quote request, contact form, or chat message
• Project details — information about your flooring project including service type, property type, room type, style preferences, and budget range
• Quiz and diagnostic responses — answers you provide through our Floor Condition Diagnostic tool or Flooring Recommendation Quiz
• Communication history — records of calls, texts, emails, and chat conversations between you and our team
• Appointment information — preferred dates, times, and scheduling details when booking a consultation

Information Collected Automatically

• Usage data — pages visited, time spent on pages, links clicked, and navigation patterns
• Device information — browser type, operating system, device type, and screen resolution
• Location data — general geographic location based on IP address
• Cookies and tracking technologies — we use cookies and similar tools to improve your experience and analyze site performance

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide free flooring consultations and quotes
• To schedule and confirm appointments for assessments, installations, and services
• To send you marketing communications including promotions, service updates, and seasonal offers that you have consented to receive
• To send appointment reminders, follow-up messages, and service confirmations via text message, phone call, or email
• To personalize your experience on our website including quiz recommendations and diagnostic results
• To operate and improve our AI Voice Agent, chatbot, and interactive tools
• To comply with legal obligations and protect our rights
• To analyze website traffic and improve our services

3. Text Message Communications

By submitting your phone number through our contact form or any interactive tool on our website, you expressly consent to receive text messages from California Hardwood Floor Co Inc including appointment confirmations, free quote follow-ups, service reminders, and promotional offers.

• Consent is not a condition of purchase. You are not required to consent to receive marketing texts to obtain our services.
• Message frequency — message frequency varies based on your interactions with us. You may receive up to 4 messages per month.
• Message and data rates may apply depending on your mobile carrier and plan.
• To opt out — reply STOP to any text message at any time. You will receive a confirmation and no further messages will be sent.
• For help — reply HELP to any text message or contact us at (225) 354-3482.
• We do not sell or share your phone number with third parties for their marketing purposes.

4. AI-Powered Communications

California Hardwood Floors uses AI-assisted tools including an AI Voice Agent and automated chat responses to communicate with customers. These tools may use pre-recorded messages, automated text responses, or artificial intelligence voice technology when you call our business phone number or interact with our chat widget.

By contacting us or submitting your information, you acknowledge and consent that some communications may be generated or assisted by automated or AI technology. You may always request to speak with a live team member at any time by saying “speak to someone” or pressing 0 during a call.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers — we work with trusted third-party platforms including GoHighLevel (CRM and communications), Roomvo (floor visualization), and Bona (product and certification services) that help us operate our business. These providers are contractually required to protect your information.
• Business partners — we may share project information with our flooring product partners such as Lock & Go Flooring to fulfill your service requests.
• Legal requirements — we may disclose your information if required by law, court order, or government authority.
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver relevant content. Cookies are small text files stored on your device.

You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our website. We use the following types of cookies:

• Essential cookies — required for the website to function properly
• Analytics cookies — help us understand how visitors use our site
• Marketing cookies — used to deliver relevant promotions and track campaign performance

7. Data Security

We take the security of your personal information seriously. We implement industry-standard technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission, secure storage systems, and restricted access to personal information.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, maintain our business records, and comply with legal obligations. Contact information and project history is typically retained for up to 5 years. You may request deletion of your information at any time by contacting us directly.

9. Your Rights and Choices

You have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you
• Correction — request that we correct inaccurate or incomplete information
• Deletion — request that we delete your personal information subject to certain legal exceptions
• Opt-out of marketing — unsubscribe from marketing emails by clicking the unsubscribe link or reply STOP to opt out of text messages at any time
• Opt-out of AI communications — request to only communicate with live team members by notifying us in writing

To exercise any of these rights contact us using the information in Section 11 below.

10. Third Party Links

Our website may contain links to third party websites including the National Wood Flooring Association (nwfa.org), Bona (us.bona.com), Lock & Go Flooring (lockandgoflooring.com), and Roomvo. These websites have their own privacy policies and we are not responsible for their privacy practices. We encourage you to review the privacy policy of any third party website you visit.

11. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child please contact us immediately and we will promptly delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.